GoYara is a next-generation Online Travel Agency (OTA) established in 2022, committed to redefining the way people experience travel. Operating from Bangladesh and Malaysia, we strategically connect travelers to destinations across Asia, the Middle East, Europe, and the USA, serving as a trusted bridge between cultures and continents.
As a proud subsidiary of MyTara Holdings Limited (trading as MYTARA Group), GoYara benefits from the strength of a global business network built over more than a decade. With operations spanning nine regions, the Group offers a diverse portfolio of businesses aligned with the United Nations Sustainable Development Goals (SDGs), reinforcing our responsibility toward sustainable and inclusive growth.
The name “Yara” carries deep personal and cultural meaning. Derived from a founder’s family member, Yara translates to “small butterfly” in Arabic and “friend” in Hindi. This dual identity reflects our philosophy: to be your trusted travel companion, guiding you with the freedom, elegance, and spirit of discovery that a butterfly represents.
At GoYara, our team combines industry expertise, creativity, and cutting-edge technology to deliver exceptional travel experiences. We listen closely to understand each traveler’s unique needs—whether it’s a family holiday, a corporate trip, or a romantic escape—and craft solutions that go beyond expectations.
Our services include personalized itineraries, curated recommendations, and exclusive deals designed to elevate every journey. With GoYara, you gain not only access to destinations, but also a partner devoted to making every trip smooth, memorable, and enriching.